Western Summit Constructors hired Theory Factory to completely redesign and rebrand their existing website in order to create a useful online tool that would serve as a resource for potential clients, college recruits, and employees from four regional offices across the US.
Solution:
Theory Factory came up with the concept of "People & Projects" as a unifying theme that runs throughout the website. Artful photographs of hundreds of Western Summit employees and projects from all over the country were taken and used throughout the site to help lay the foundation for a company brand focused on people.